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Web3 Public Relations

Crypto PR Agency That Moves Markets and Builds Trust

We're not your typical crypto PR agency. We're narrative strategists who earn coverage, craft crypto communications that resonate, and build credibility that lasts.
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Web3 PR Services That Pass the Community Vibe Check

You have powerful stories that deserve to be heard. We help you tell them with precision, authenticity, and strategic foresight.

Strategic Crypto Communications

Narratives that cut through blockchain noise, message frameworks that work from Discord to boardrooms, and crisis strategies that protect your reputation.

Blockchain Media Relations

Relationships with crypto-native journalists who get your tech, thought leadership positioning that earns respect, and coverage that builds credibility beyond the echo chamber.

Community-First Crypto PR Services

Strategies for ecosystems where communities fact-check in real-time, engagement that passes the vibe check, and narratives that inspire movements.

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Why Most Web3 PR Feels Like Hype Theatre

Here’s what’s broken in blockchain PR (and what we fix):

Journalist alienation

Pitching crypto stories outside reporters’ beats leads to lost coverage, missed connections, and burned bridges.

Community disconnect

PR strategies that ignore how Web3 actually spreads information. Your PR needs to earn community amplification, not just secure placements.

Inadequate damage control

Traditional crisis communications strategies don't work in spaces where transparency is currency and communities organize in real-time. Web3 requires break-neck speed, honesty, and solutions. Stat.

Hype addiction without substance

Crypto journalists are tired of "game-changing" announcements. Your community sees through it. Real differentiation requires substance.

Blockchain public relations designed for Web3's unique ecosystem.

Complete Crypto & Web3 PR Agency Solutions

We've mastered the art of earning coverage and building trust in ecosystems that value transparency over spin. We offer comprehensive Web3 public relations services designed to amplify your message authentically.

PR Planning & Positioning

Develop message frameworks, identify real differentiators, and create editorial calendars that build momentum.

Podcast Placement

Strategic appearances on Web3 podcasts that reach your target audience. We secure placements, prep your team, and ensure every appearance advances positioning.

Thought Leadership

Position your founders as voices worth listening to. Strategic commentary, podcast placements, speaking opportunities, and content that establishes authority.

Regulatory Communications

Messaging strategies for navigating the evolving regulatory landscape. 

Crisis Communications

Rapid response for transparency-first environments. Clear, authentic communication during exploits, team transitions, regulatory challenges, and market volatility. 

Event PR

Conference speaking slots, announcement coordination, and team preparation that reach beyond the conference hall.

Blockchain Media Relations & Coverage

Ongoing relationships with crypto-native and mainstream reporters, podcasters, and industry influencers.

Launch Communications

Product launches, token launches, and announcements that generate coverage and community excitement. Multi-channel campaigns for maximum impact.

Partnership & Ecosystem Announcements

Strategic partnership PR that amplifies both brands and creates industry momentum.

Influencer Relations & Community Amplification

Forge authentic relationships with Web3 influencers, thought leaders, and community voices who can amplify your message credibly.
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Our Web3 PR Process

We build strategic narratives that journalists want to cover. Here's our approach as a blockchain PR agency.

01. Narrative Deep Dive

We start with your story, uncover your differentiator, validate your positioning, and craft narratives that are both authentic and newsworthy.  Your narrative should be compelling before it's newsworthy.

02. Community Context Mapping

Before we pitch anyone, we understand your ecosystem. Who influences your community? What publications do they actually read? Where do they get their crypto news? This is where your Web3 PR strategy takes root.

03. Strategic Media Amplification

We don't just get coverage—we get the right coverage. We build media relationships and ensure every placement advances your larger crypto communications goals.

04. Community Validation & Iteration

Your community will fact-check everything in real-time ( as they should). We ensure all communications pass the authenticity test and actually contribute value to the broader Web3 conversation.

PR Creates Attention. Now Convert It Into Growth.

Amplify your PR wins across Web3 platforms with social media support from Distractive.

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Crypto PR That Earns Trust

Your story will be told authentically, strategically, and in a way that builds lasting credibility. We build narrative positioning that withstands community scrutiny, earn media coverage from reporters who matter, and create communications strategies that compound over time.

Battle-Tested Web3 PR Vets with Receipts

Our team has managed product launches that made headlines across Bloomberg, Forbes, and CoinDesk. We've navigated crisis communications during black swan events and market crashes. We maintain editor-level relationships with the journalists who shape blockchain narratives.

About Distractive

No spin. No hype theatre. Just blockchain public relations that moves the needle.

Ready to tell your story with impact?

Stop sending press releases into the void. Let's build Web3 PR strategies that communities amplify and journalists cover.

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Crypto & Web3 PR Alpha

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Blockchain Public Relations Questions, Answered

How is Web3 PR different from traditional tech PR?

Traditional tech PR operates in controlled environments with centralized message control. Web3 PR happens in transparent, community-first ecosystems where your audience fact-checks claims in real-time and values authenticity over polish. We specialize in navigating this unique landscape where trust is earned through actions, not announcements.

Do you only work with established crypto companies?

We work with projects at various stages—from pre-launch protocols to established platforms. What matters more than your stage is whether you have a genuine story worth telling and a commitment to building authentic community relationships.

How do you handle regulatory concerns in PR?

We craft crypto communications that navigate regulatory complexity while maintaining transparency with your community. Our team understands the evolving regulatory landscape and creates messaging strategies that satisfy compliance requirements without sacrificing authentic community engagement.

Can you help with crisis PR in Web3?

Absolutely. Whether it's a smart contract exploit, team drama, or market volatility, we help you communicate clearly, quickly, and authentically when your community needs it most.

What's your relationship with crypto journalists?

We maintain editor-level relationships with Web3-native journalists across major outlets. These aren't superficial press list contacts—they're genuine relationships built over years of pitching stories worth covering and respecting reporters' beats and expertise.

Tell your story the right way.

No spin. No hype. Just Web3 PR that resonates.

Book a PR Call