
We don't follow Web3 design trends. We create them. Web3 deserves better than uninspired design and confusing user interfaces. At Distractive, we believe interacting with a brand, exploring an NFT marketplace, or setting up a crypto wallet should be, dare we say, delightful.


Visual identity built from your community's culture, positioning that cuts through generic Web3 noise, and crypto branding that feels authentically you—not authentically blockchain.
Custom builds optimized for Web3 user journeys, crypto web design that scales with community growth, and landing pages that welcome newcomers without dumbing down your tech.
Interface design that makes complex protocols intuitive, information architecture that guides instead of overwhelms, and Web3 design that bridges cultures.


The Challenge: Polkadot's visual identity was trapped in corporate tech mode while its ecosystem exploded with creativity. The brand didn't reflect peak builder energy.
Distractive’s Solution: Bold colors, human-centered photography. We designed a flexible brand system for Polkadot that reflects peak builder energy while flexing from hacker house merch to enterprise decks.
The Results: A visual identity that finally reflects the energy of builders and users, and creative guidelines & assets that empower the ecosystem to build without asking permission.

We approach every project as a unique puzzle. We listen, we learn, and we challenge assumptions (including our own). Your project is one-of-a-kind, and we believe its design should be too.
With the Web3 development market projected to grow from $2.25 billion in 2023 to $33.53 billion in 2030, there's no time to waste on being invisible.
We specialize in Web3 design, but we work with any project building emerging technologies. If you're creating tools that empower communities and challenge traditional systems, we want to help you look the part through strategic blockchain branding and crypto web design.
Timelines vary for Web3 branding projects, crypto web design builds, and complex blockchain website design. We'd rather create lasting Web3 creative than rush generic solutions, but as a team, we're committed to rapid execution.
Sometimes you need evolution, not revolution. We'll audit your current crypto branding and recommend the smartest path forward. Maybe your blockchain creative just needs refinement, or maybe it's time for a complete web3 design overhaul. We'll work with you to figure out what works best for your project.
Our team has created blockchain design for Layer 1 protocols, DeFi platforms, NFT marketplaces, DAOs, and emerging Web3 technologies. We're fluent in Web3 and emerging technologies, but If we don't know your specific project niche yet, we'll learn it thoroughly before touching any crypto branding elements.
Web3 users expect transparency, community focus, and authentic connection to decentralized values. Your blockchain website design needs to work across mobile wallets and social platforms where crypto communities actually live.

Drive traffic to your new look with social support from Distractive.
No design double-speak. Just honest conversation about making your Web3 project unforgettable.