A 30-minute deep dive into how PR actually works in Web3, from building journalist relationships to crafting narratives that stick. Led by Jonathan Duran, Lead PR Strategist at Distractive, with over a decade of PR experience and coverage secured in TechCrunch, Bloomberg, Forbes, CNN, and more.
Sign me upYou've got breakthrough tech. A killer team. Actual innovation worth covering. But your press releases disappear into journalist inboxes. Your "major announcements" get zero pickup.
Beyond the cold pitch. The credibility-building tactics that land.
Why certain stories break through while others die in inboxes.
When to pitch, when to wait,
and how to know the difference.
The mechanics of getting coverage—from first contact to published piece.
Specific examples of what doesn't work
(and what to do instead).
Jonathan has over a decade of marketing, media, and PR experience and has worked exclusively in Web3 for half that time. Since focusing on crypto media he's developed the frameworks that separate projects that break through from those that stay invisible, securing coverage in both crypto and mainstream tier 1 media, including TechCrunch, Bloomberg, Forbes, CNN, CoinDesk, Decrypt, Cointelegraph, and more.
Find out exactly where your PR is failing (and what to fix first) before the webinar starts
Frameworks, templates, pitch examples, and hot tips you can use immediately
Get your specific questions answered in real-time
Best question during Q&A gets a free 1-on-1 to audit your PR approach
30 minutes: 20 min presentation, 10 min Q&A.
Only if relevant to questions. You'll leave with actionable frameworks either way.
Nope. We focus on strategy and execution at a level that makes sense for everyone—from technical founders to marketing teams.
Yes, for all registrants. But live attendees get the full playbook, live Q&A access, and eligibility for the free strategy session.
Perfect timing. Learning these frameworks before you need them means you won't waste your launch moment on approaches that don't work.
In 30 minutes, you'll understand exactly why some projects break through while others get ignored—and what to do about it.
