Acurast:
Onboarding beyond the developer bubble

ACURAST - 2025

Helped a DePIN protocol reach mainstream users through refined messaging, custom 3D visuals, an onboarding video overhaul, and educational content that makes earning rewards feel accessible.

Too technical for regular folk.

Context & Challenge

Acurast's technology—turning old phones into decentralized computing nodes—was powerful but inaccessible to non-developers. The challenge? Create onboarding touchpoints that explain "phone to rewards" without jargon, making DePIN feel approachable to everyday users.

Simplify the entry point.

Our Approach

Stripped away cryptic language and focused on what users actually care about. Created custom 3D visual assets that made abstract concepts tangible. Overhauled their onboarding video to focus on "what's in it for me" instead of technical specs. Wrote educational blog content that walked users through setup step-by-step.

Refined messaging

translating technical features into user benefits

Onboarding video

that simplifies the path from download to earning

Educational
blog content

reducing friction for
first-time users

Show, don't overwhelm.

Implementation

Made onboarding simple: one video for how to get started, no technical headaches. Wrote a complete tutorial guide breaking the rewards journey into clear, digestible steps. Turned technical infrastructure into visuals that even the most unseasoned web3 tinkerers could understand, instantly. Created a new logo animation that brought motion and professionalism to the brand experience.

Meet users where they are.

Bottom Line

Helped Acurast expand beyond the dev bubble by teaching newcomers how to easily turn passive devices into income. Strategic messaging refinement and visual storytelling to connect with a broader, non-developer market—proving the best onboarding doesn't explain everything, just what matters most.