Think Pink:

Snackable Web3 use cases

Polkadot - 2024
Our sixty-second visual hits distill complex Polkadot use cases, stop the scroll, spark curiosity, and drive measurable blockchain adoption

46,000+ views

across just the last five episodes

13% growth

in new tokens created on Polkadot following our memecoins episode

Nearly 30% view-to-impression rate

on our Acurast episode

Bite-sized is best.

Context & Challenge

Attention spans are shrinking, especially when it comes to complex topics like blockchain. Polkadot needed a format to showcase its real-world applications that would stop the scroll, spark curiosity, and connect with people who don’t eat Solidity for breakfast.
Keep It Snappy. Keep It Pink.

Our Approach

We created Think Pink: a bi-weekly video series delivering Polkadot use cases in 60-seconds flat. No technical rabbit holes. No endless threads. Just punchy demonstrations of Web3 in action. Our golden rule? if it's not engaging, it doesn't make the cut.

ThinkPink proves that blockchain education can be snackable, engaging, and effective. By keeping content quick and making concepts tangible, we’ve proven that engagement—and adoption—naturally follows.

From Memecoins to DePIN in 60s

Implementation

We tossed out the typical crypto educator playbook and embraced a fresh, quirky presentation style. Think Pink blends TikTok-style pacing with pro production value, breaking down concepts from memecoins to governance in ultra-digestible episodes.

We delivered 1,000 Polkadot use cases for people who don't dream in code. Episodes drop every two weeks, covering games, NFTs, DePIN, and more.

46,000+

views across just the last five episodes

66,400

impressions on X for NFL Rivals episode

30%

view-to-impression rate on our Acurast episode

123,017

NFL Rivals episode crushed plays on Instagram, a platform crucial for reaching mainstream audiences

13% growth

in new tokens created on Polkadot following our memecoins episode

higher than 10%

engagement rate on the How to DAO episode, showing a key differentiator for the Polkadot network

Check out more of our work

Polkadot.com: Redefining a Web3 Digital Presence

Polkadot Reimagined: Pink is the New Block

The Spammening: Rek The Meter