Polkadot needed to reach beyond the usual crypto crowd and position itself as serious infrastructure for mainstream tech. The challenge? Own the room at TechCrunch Disrupt (one of the biggest non-crypto tech events) as the only blockchain with a major booth presence.

Created Polkadot's most vibrant presence in years at a Web2 event: A 10'x20' booth design that stopped people in their tracks, ecosystem partners rallied around unified messaging, and strategic swag that sparked conversations.

Claimed prime real estate at the venue's center with LED signage, a killer screen setup, and beanbags that said "stay awhile." Armed ecosystem teams with unified messaging to talk real use cases, minus the crypto-speak. Dropped strategic giveaways (InterMiami jerseys, NFL helmets) that brought people back for seconds.

TechCrunch Disrupt proves that blockchain can break out of its bubble. By meeting mainstream tech where they are—with clear messaging and standout design. Engagement and quality connections naturally follow.

Attendees literally said they stopped "because of how impressive the design was." Ecosystem partners scored real connections with builders and investors outside the Web3 bubble. That's how you leave the echo chamber.

TechCrunch Disrupt proves that blockchain can break out of its bubble. By meeting mainstream tech where they are—with clear messaging and standout design. Engagement and quality connections naturally follow.